The founder and CEO of Slim Girl Shapewear shares her inspirational story of building a million-dollar global e-commerce business.
Juliana Richards arrived in the United States from Nigeria with little more than a $100 in her pocket. Ten years later she was the founder and CEO of Slim Girl Shapewear, a fast-growing global brand and multimillion-dollar company. Her body shaping and contouring clothing line has opened up a whole new category of clothing for women around the world and become go-to wardrobe necessities for high profile celebrities such as Khloe Kardashian, Nicole “Snooki” Polizzi, Carmen Electra, and others.
In Building a Million Dollar Side Hustle, Richards shares her compelling and inspiring journey of immigrating to the United States and starting a company using her college loans, expanding it into a global brand leader in body shapers, swimwear, and lingerie. In sharing her story to inspire other entrepreneurs, Richards explains her three-word philosophy: poise, obsession and persistence.
The story of Slim Girl Shapewear—Juliana’s story—is her testament and her gift to anyone who wants to achieve success. This is a book for anyone who believes in the American Dream, and for anyone who wants to be deeply moved by a story filled with wisdom, inspiration, hope, and humor.
Juliana Richards is the founder and CEO of Slim Girl Shapewear, a major worldwide player with physical stores on three continents and a strong online retail presence. Her leading clothing line is shapewear, undergarments that slim the waist and smooth and control one’s figure. She also has introduced a line of lingerie with the intention of leveraging her well-respected brand to gain market share in this $32 billion global industry.
Born and raised in Nigeria, she moved to America as a teenager by herself to pursue her dream of becoming a lawyer. She started her company while in college studying accounting. In less than ten years, this entrepreneur, wife, and mother turned Slim Girl Shapewear into what is considered one of the world’s most lucrative lines of women’s wear.
Slim Girl Shapewear has been featured on The Real and The Wendy Williams Show and in publications such as Rolling Out, Examiner, Atlanta Black Star, OK! Magazine, Health Magazine, New York Magazine, Vegan Life and Body Magazine.