HOW SLIMGIRL SHAPEWEAR FOUNDER JULIANA RICHARDS TURNED THE TURMOIL OF STARTING A BUSINESS INTO A TRI
Slim Girl Shapewear founder Juliana Richards knows a thing or two about putting your heart, time, money, and patience into a career that is not coming together as anticipated. The Nigerian-born wife and mother has worked tirelessly to get her company off of the ground, but if you were to meet Juliana today, you probably wouldn’t imagine that her story is rooted in struggle. Her company, which provides comfortable body shape wear pieces, has been so fruitful that she was able to create a subsidiary company, 1800Cinchers. Today, she’s the leader of a global brand that operates in the U.S., Europe, and Africa.
Not only that, but it’s a celebrity endorsed brand hailed by some of the country’s most familiar faces, including Khloe Kardashian, Nicole “Snooki” Polizzi, Lira Galore, Erica Dixon of Love & Hip Hop Atlanta, and Carmen Electra, and has been featured on popular daytime talk shows The Real and The Wendy Williams Show.
Juliana stands before the world as a testament to how hard it is to go through the battle of getting a business off of the ground, and how appreciative you will be of the struggle when it’s all said and done. No stranger to dreaming big, her journey to the top started when she was a little girl. Growing up, she said her dream was to become an attorney and one day a judge. Juliana’s parents were very supportive of her daughter’s goals, but seeing her mother, who she describes as a “serial entrepreneur,” helped plant the seeds to success in Juliana’s young mind.